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Morrisons – Safer Shell®

We designed and produced the Safer Shell®* in a range of bespoke sizes to cover all items in the Olay range, working with merchandising to ensure the most efficient use of shelf space and visual appeal.

The Safer Shell® proved so successful, in terms of sales uplift at minimal losses, that it has since been rolled out to cover a wider range of high value, high theft health and beauty products.

*Patent pending GB1402808.8

Morrisons
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